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Innovation

Fast, Flexible,
Flavourful.

Where insights meet agility.
At Johnvince, innovation is our way of working. From better-
for-you concepts to bold new flavour ideas, we co-create
with our partners to build the next big snack.

Innovation Pillars

Better-for-You
& Functional

Snacks with purpose—protein, fiber, plant-based options, probiotics, and functional ingredients that support wellness without compromising taste.

Global Flavors &
Cultural Inspiration

We draw inspiration from the wide range of flavours people love today—comforting classics, bold profiles, and fresh ideas—crafting snack experiences that feel inviting, balanced, and exciting.

Convenience &
Portable Formats

Snacking made simple. Portion-controlled, resealable, and on-the-go formats designed to fit busy lifestyles and deliver ease, flexibility, and everyday practicality.

Permissible
Indulgence

Balancing enjoyment with mindful choices—elevated treats that deliver great taste with approachable ingredients, and formats that fit today’s evolving snacking expectations.

Our process

The Johnvince
Innovation Lab

At the heart of our innovation pipeline is the
Johnvince Snack Innovation Lab — where consumer
insights, food science, and creativity converge.

  • Collaborative Prototyping: Thoughtful samples developed together.

  • Agile Iteration: Test, refine, and launch with speed.

  • Scalable Execution: From test runs to nationwide rollout, all under one roof.

Your Vision. Our Agility.
One Partner.

We collaborate closely with retail buyers, private label managers, and
foodservice distributors to bring bold snack concepts to life. Our
entrepreneurial teams handle everything — flavour ideation, pack design,
compliance, and full-scale production.

  • Exclusive programs tailored to your brand
  • Flexible pack formats across bulk, branded, and private label
  • Insight-driven category management support

Innovation in action

1. Market
research

2. Pick your
product

3. Pick your
packaging

4. Put your
brand

Trust Signals

GFSI / BRC
certification

Canadian
Manufacturing

50+ years of
category leadership

North American reach
(Canada + US expansion)

Let’s Build the Future of Snacking, Together.

Innovation isn’t about waiting for the next trend — it’s about creating it. Partner with
Johnvince Foods and let’s co-develop the snacks consumers will crave tomorrow.

Explore more from our snack portfolio