For over 50 years, Johnvince Foods has grown from a
family kitchen in Toronto to a leading North American
snacking partner. Our story is one of legacy, innovation,
and bold growth — always rooted in trust and quality.
In the early 1970s, Vincenzo Pulla started roasting nuts at home
with one simple goal: to share high-quality snacks with his
community. His passion quickly turned into something bigger —
the launch of Johnvince Foods in 1973, introducing Canadians to
the bulk food concept for the very first time.
From the start, Johnvince Foods has been an industry pioneer. We didn’t just sell snacks
— we changed how people experienced them. From opening one of Canada’s first bulk
aisles to becoming the exclusive steward of Planters® in Canada, every chapter of our
story has been about anticipating change and shaping the future.
Johnvince was founded with strong heritage in conventional nuts, dried fruits, and mixes.
Today, Johnvince Foods employs more than 2,000 people across Canada and
the United States. We’re proud to remain family-founded while scaling to
become one of the most influential players in the snacking industry. Our
commitment has never changed: to exceed customer cravings with quality,
trust, and a relentless drive to innovate.
Our story is far from finished. With a renewed vision, a simplified
house of brands, and a strategy to expand globally, we’re writing
the next chapter — one that balances bold growth with
sustainable impact. For us, legacy isn’t about looking back. It’s
about building forward with the same values that started it all.